14th Fai world Paragliding championship /
Paragliding World Cup Superfinal
The rural northern municipalities of the Valle Del Cauca, Colombia struggled to attract domestic and international tourism but was home to some of the best glider flying in the world.
Why Was This A Problem
The municipalities lacked exposure to populations willing to pay and invest in the region.
In 2012 a team lead by Airnomads and Chris Federer bridged the marketing gap to host top air sports competitions in Roldanillo including The 14th Paragliding World Championships, the Paragliding World Cup Superfinal, Paragliding World Cup 2013 and several National Championships.
The events led to hundreds of new local businesses, positive publicity, and foreign investment in the region.