The Problem

The rural northern municipalities of the Valle Del Cauca, Colombia struggled to attract domestic and international tourism but was home to some of the best glider flying in the world. 

Why Was This A Problem

The municipalities lacked exposure to populations willing to pay and invest in the region.

 

Solution

In 2012 a team led by Airnomads and Chris Federer bridged the marketing gap to host top air sports competitions in Roldanillo including The 14th Paragliding World Championships, the Paragliding World Cup Superfinal, Paragliding World Cup 2013, and several National Championships.

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Outcomes

The events led to hundreds of new local businesses serving the growing tourism industry, positive publicity, and foreign investment in the region.