case study
Fetch design thinking Session
ROLE
Facilitator
Voltage Control
CLIENT
Fortune 100 Company
AGENCY
The Opportunity
The client was developing a rewards/loyalty App and wanted to explore a potential partnership with another technology platform, Fetch. The aim was to integrate the data from the app into their marketing strategies and find innovative ways to bring the activation to life. To address these challenges, Chris developed a custom workshop using Design Thinking acitvities to facilitate a 40-person online workshop.
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Workshop Objectives
The primary objective of the workshop was to identify opportunities and generate creative solutions for integrating the technology platform data. The workshop also aimed to foster collaboration among the marketing and media teams, break down silos, and prioritize the best solutions.
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Design Thinking Approach
The workshop followed the Design Thinking process, which involves five phases: Empathize, Define, Ideate, Prototype, and Test. This non-linear, iterative process is ideal for tackling complex problems like integrating a new technology platform into an existing App.
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Workshop Activities
1. Warmup Activity and Introduction to MURAL: The session began with a warmup activity to get participants engaged and familiar with the online whiteboard tool, MURAL, which would be used for collaboration throughout the workshop.
2. Expert Interviews: Participants were divided into three groups, each responsible for creating a set of questions related to the initiative. The most prominent questions from each group were selected and discussed with the whole team to gain insights and understand the business requirements.
3. How Might We...: To spark creativity, participants identified problems and reframed them as "How Might We..." questions. These questions became the basis for brainstorming non-obvious ideas during the ideation phase.
4. Ideation and Prioritization: Using the "How Might We..." questions, participants generated individual ideas and then discussed and selected the top three solutions in their groups. Each group then voted to prioritize the best ideas.
5. Microsoft Forms for Prioritization: Participants used Microsoft Forms to rank their favorite solutions and ideas based on relevance and potential impact.
Outcomes
The workshop successfully unlocked numerous opportunities for the client's technology platform integration. The collaborative session brought cross-functional teams together, fostering a shared understanding of the challenges and potential solutions. By prioritizing the best ideas, the client gained clarity on the next steps to focus on and design an experience that aligned with users' needs and tasks.
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Conclusion
Through the Design Thinking workshop, marketing and media teams were able to leverage their collective creativity, empathy, and problem-solving skills to identify valuable opportunities and innovative solutions for integrating the technology platform with the Fetch App. The use of Design Thinking not only helped find actionable ideas but also strengthened teamwork and collaboration across the organization, setting the stage for successful implementation and continued success in the market.